F. "Cheetah" Currier
The Lady That Sells Real Estate

BRINGING  IN  BUYERS 

Global Exposure For Local Properties

IT'S A FACT!.........
                           
BUYERS DON'T BUY HOMES UNLESS THEY SEE THEM FIRST

Buyers have to see a home before they buy it
Homes must be exposed to buyers and their agents. Buyer's don't buy homes unless they know they are for sale.

 Buyers Touring Through a Home
A home must be properly listed and truthfully marketed. It must meet the criteria that was promised, inside and out. If it doesn't it won't sell

 Homes Sell When Buyers Are Attracted to Them
A home properly positioned, listed and marketed to attract the most buyers  will sell. 

ADVANCED HOME SALES & MARKETING SOLUTIONS
BRINGING  IN  BUYERS - A SYSTEM THAT SELLS HOMES

In today's tough competitive market it is more important than ever for home seller's to have a real estate agent with a marketing program that will get results for a quick sale.

Chances are that the buyer of your Southwest Florida home won't live in Southwest Florida See Why

My Exclusive and Propritary Bringing in Buyers program is committed to selling homes through a very simple but vital concept... attract as many qualified buyers as possible to come to see the homes I offer for sale and to make sure that when they see the homes they meet or exceeds the buyers expectations. 

Research and statistics clearly show that the number of ready, willing and able buyers that come through the door of a home has a direct impact on how quickly the home will sell.

 

The value I bring to the sellers of my listings comes through a thorough consultation and market analysis to price their homes competitively in the marketplace, coupled with a marketing program that uses the most effective and proven tools, sytems and marketing platforms to not only attract buyers but to make qualified buyers excited and eager to come to see their homes.   

There are 5 important factors needed to attract the largest number of qualified buyers. 

1.      Know the profile for the most probable buyer of each property, determine where that buyer will like come from, what they will expect, what quality of life will the home need to provide, and who that likely buyer will be? (a relocating buyer, a 2nd home owner, a first time buyer, an investor, retiree?) 

2.      Focus on attracting the buyer's agents attention to the listing. Most out of area and out of state buyers are already working with a buyer's agent. Their buyer's agent has been sending them listings, usually for many months, they have been talking with their buyers on the phone and have prepared and qualified them for their proper price range.  These buyers have been previewing the listings sent to them so they know the market before they come to buy and they have already chosen their "favorite" listings. But it was their buyer's agents who choose what listings to send.

3.      Understand and respond to how internet viewers look at listings online. Internet viewers are visual, pictures are what attracts them first. Photos must be clearn, show the features and tell a story. Marketing remarks must be engaging and compelling enough to make them want to see the home. 

4.      UMake sure that when they do choose to see the home that the home is available and show-cased to highlight the home's benefits and features. 

It is also important to understand what prevents or blocks a buyer from making an offer and fixing them before the buyers sees the home.

The BRINGING in BUYERS Marketing Program delivers the right buyers into your well positioned and always-available-on-short-notice home, giving your home the best chance to sell quickly and for the best price possible.

Buyers don't choose to go to see a particular home unless they have a reason. Buyers find that reasons and choose the homes they want to see based on the price, the pictures and the remarks that describe the property. They find this information in the MLS report that is given to them by their buyer's agent or they find online through high traffice real estate internet sites.  

Bringing in Buyers has perfected the art of attracting buyers to our listings by carefully crafting the marketing reports with compelling photos and text that makes buyers excited about seeing the home. Once they get there the home is positioned to fit everything the marketing promised and more. 

The total maketing package makes the difference between a home selling and a home that sits of the market. The listing must be properly priced and the marketing materials crafted and optimized for three different sources; 
          
           1.  the internet buyer
           2.  the buyer's agents 
           3.  the MLS Listing Report.

In addition, the home must be optimized and properly prepared, and absolutely must be ready to show it best face to prospective buyers at a moment's notice.  When all of these elements are in place it is highly likely that the home will sell quickly for the best price possible.

Poorly crafted listings will get little attention from buyers or buyer's agents especially in a market where there are many other homes to choose from. Even if the listing report is great, a poorly prepared or hard to see home will make the efforts to get buyers in the door worthless. With a complete package of well designed marketing, combined with home preparation, and availability, my Bringin in Buyers markeing program delivers buyers to my listings. 

 

               BRINING in BUYERS - IT'S ALL ABOUT GETTING BUYERS IN THE DOOR 

   If buyers don't know your home is for sale they won't come to see it .
 
                                  . . . . If Buyers Don't Come To See Your Home it Won't Sell

   If Buyers Don't See Your Home, it Doesn't Matter How Nice it is or What it Looks Like!

                                 . . . . Always be honest.  If your home doesn't fit what your listing report promises, the buyer's that come to see it will feel they've been disceived and it won't sell!
 

To effectively market homes we must understand the typical Southwest Florida Home Buyer.

  • The majority of people who come to buy homes in Southwest Florida do not live locally, most will live out of state.
  • They will not know which neighborhood they want to live in before they come  to buy so they won't be looking for a "neighborhood expert" agent to contact.
  • They don't live here so they won't be getting the local newspapers or picking up the local real estate magazines and they won't be driving past the For Sale sign in your yard.
  • For weeks and even months before they contact an agent they will be looking at listings online to see what's available in their price range. 
  • They will often visit the websites that offer them the most listings with the most pictures.
  • They find so many listing on the internet that they can't possible see them all.
  • They won't have enough time to read elaborate descriptive text about each home.
  • They typically skim quickly through the listings and stop only at the ones that catch their eye.
  • They only look at all the information if they like the pictures and see that the text is easy to read and gives them concise information about the home's features and benefits.
  • They save and keep the home listings they like best.
  • They contact only the agents that have their favorite listings.
  • They'll choose to work with the agent who can show them the most properties in the areas they want to look in. The agent must be responsive to their inquiries.
  • They'll work with that agent through e-mail, often for months, before they actually come to see homes.
  • The agent they work with will probably not be the agent that listed the home they buy.

Here are some facts about the listings reports from which home buyers most frequently choose the homes they want to see

  • The Main Picture is visually compelling enough to attract and then hold their attention
  • It has many  other great pictures of the home's interior highlighting the home's best features
  • It has a well written yet brief and concise description of the benefits and features of the home
  • It clearly shows that the home is a good value for the price

In any market, it is buyer activity that determines whether or not a home was positioned correctly to sell. By comparing the homes that recently sold with the ones that did not sell we can clearly see why some homes didn't sell.  

  • The homes that sold received the higest volume of buyer interest and traffic. The buyers wre drawn to these homes by a listing report and marketing that clearly indicated that these were the nicest homes within the buyer's price range. When the buyers saw the homes they found them to be what was promised and they bought them.
  • The homes that got some buyer interest and traffic but did not sell, these were homes that had marketing and listing reports that were close to being effective but once the buyer saw the home they found it was either over priced or lacking in condition or features when compared with the other homes they were seeing. In most of these cases the listing report promised more than the home delivered. Listing reports should highlight the best features of a home but should never mis-lead a buyer or indicate that the home is better than it is.

    The homes that got little or no buyer traffic simply were not positioned to sell. The marketing and listing reports were not effective or didn't indicate enough value to make seeing the home worthwhile. These were homes that the buyers didn't choose to go to see them or even worse, the listing were not put in places where the buyers could easily find them. For these homes the marketing and listing reports were totally ineffective or it was clear from the listing reports that these homes were not priced to compete against comparable homes.

Bringing in Buyers is a home marketing solution that was deliberately desinged and crafted to bring a steady stream of ready, willing and able buyers into your home based on the following principals.     

·         A belief that there is a buyer for every home

·         Keeping Up-to-date on current local and national market conditions and trends

·         Designing Effective and unique marketing materials for each individual listing to target the most probable buyer profile for that particular property.

·         Keeping up-to-date on the habits and psychology of today's technology savvy homebuyers

·         That Marketing to buyer's agents is just as important as marketing to buyers.   

·         Show-Caseing homes for buyer appeal inside and out from the beginning is just as important as getting buyers to see the home. 

·         Making sure that all listings are available for buyers on short notice

·         Always be honest to your sellers, to the buyers and in your marketing materials.  

·         Keep track of buyer activity and be prepared to make immediate adjustments when ever necessary

Here are some facts about the most successful Southwest Florida Internet Real Estate Agents

  • They have a robust internet presence
  • They know how to market listing for both the MLS and the internet viewer
  • They respond immediately to request from internet inquiries
  • They mostly work with out of area and out of state home buyers through email and send them updated listings based on their specifications on a regular basis 
  • They educate their buyers about the real estate market conditions in advance
  • They know what their buyers are looking for before they take them to see homes
  • They make sure their buyers are pre-approved for a home loan at a price they can afford
  • They show their buyers only the listing reports that clearly show that they best fit their needs within their price range
  • They let the buyers choose which of these homes they want to go to and see

Buyer's come to your listing from many places.
     

  • The majority of buyers come to our listings through their buyer's agent. The buyer's agent finds our listings through the local Multiple Listing Service (MLS.). They use the MLS to search for the listings that clearly show that the property fits their buyer's needs. 
  • Many of our buyers contact us to get more information about our enhanced internet listings that the find online. 
  • We get buyers who contact us after they visit our websites. 
  • Buyers come to us through referrals from out of area agents, relocation companies, past clients and from friends and family.
  • Only a very few buyers come to us from our yard signs and local advertising.
Bringing in Buyers is proud to provide the most comprehensive home selling plan in Southwest Florida. However the heart of our business has always been and will always be in providing complete professional, honest and personal service to everyone we work with. It is important for our prospective clients to know that our service is not just about making the numbers or getting the most business, its about making a difference to those who come to us for help.

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F. "Cheetah" Currier
Keller Williams Realty

Brining in Buyers is an exclusive Program Developed and Owned by F. "Cheetah" Currier. THIS INFORMATION CAN NOT BE COPIED WITHOUT THE PERMISSION OF F. "CHEETAH" CURRIER. for more information about the Bringing in Buyers Program contact Cheetah at 941-204-0000